The Value of NOT Marketing for Search Engines
The Value of NOT Marketing for Search Engines
If you’re old enough to remember the Internet without search engines you’ve likely forgotten what it was like by now. Search engines, primarily Google, have been the de-facto gateways to the Internet for many years now, and thus they are the main focus of Internet marketing campaigns. When online marketing consultants put together a strategy for their clients, the first and foremost goal in their mind is getting their clients to rank high on search results pages.
But there’s also a certain value to marketing your site as if search engines did not exist. One of Google’s most famous webmaster’s guideline is to ask yourself when you’re creating content, “Does this help my users?” and “Would I do this if search engines didn’t exist?”
Knowing how to market your website without search engines can actually result is some great benefits. It will, for example, sharpen your social networking strategies, which plays a huge role in any successful online marketing campaign. This is where you get to go to online directories, forums, blogs, and social networking sites like Facebook and Twitter to find your market niche. Once you’ve done this, devise ways to start delivering your company’s message via these social media channels. In other words, instead of waiting for members of your target market to come to you, go to them. This guarantees that you keep increasing your traffic via more hands-on media, even as you’re waiting for your site to be indexed and ranked by search engines.
Traffic from social media networks and other gathering places online can be as good as (or better than) traffic generated from Google searches. This is because the people who actively dwell in niche social networking communities are already likely to be interested in the products and/or services of a company who fits into that niche community as well. Focusing your efforts on targeting social media communities is an educational exercise, as it forces webmasters and businesses to go out into the online world and represent themselves. Think of social media marketing as an old fashioned concept made new by the Internet
