Why Do Corporations Give?

February 6th, 2009 at 12:02 am (Brand Management, Markets, Politics)

Big corporations and industries across the United States have been pouring donations in efforts to help out the needy. Numerous corporations have supported programs in various fields including education, humanities and the arts, medicine, healthcare, and commerce, in initiatives that not only aid their employees and their families but also the whole of society.

Although opinions about the agenda of these corporations vary to great lengths, experts in the fields of business, law, and economics believe that these corporations are doing what is called “corporate social responsibility” (CSR). Corporate social responsibility — which stems out from the principles of business ethics — is defined as an ideology, a concept whereby corporations and organizations voluntarily make measures to improve the quality of life of the community. Such measures include corporate philanthropy.

Though most view the practice of corporate social responsibility and philanthropy in a positive way, there are others who disagree with the concept. Famed philosopher Friedrich Nietzsche openly opposed the concept of philanthropy, saying that corporations who do such practices violate what he calls the “Gradation of Rank” in society.

Other analysts argue that corporations project positive images to their consumers and to the market on a grand scale because of philanthropy. Positive media exposure can be seen as one of the reason why corporations give.

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