Who doesn’t want to get high rankings in the search engines. I’ve read everywhere and have been sold a bill of goods that writing and publishing your own articles get you to the top of the search engines.
Think this through with me.
You will see for yourself it’s not altogether true.
Let me paint a picture for you. . . You pick a keyword or
keyphrase and write an article using your keyword or keyphrase
that you think will rank well.
Next you submit your article to all the places you can submit
articles to, ezines, directories and article submission sites.
(I know what I’m talking about, because I did this very thing).
Wow! Your article gets published in many places, maybe hundreds.
Now you have hundreds of links pointing back to your main
site…But what I found to be true was my own site never shows up
in the top ten results for that specific keyword or keyphrase.
Rather, you discover that there are lots of other sites carrying
your article that out rank yours. You’ve lost a great opportunity to reach high rankings for your keyword or keyphrase.
What have I done wrong, you ask yourself. Why you just gave your
keyword filled article to possible people who compete with you
because they can publish your article on their website. They get
the high ranking and your ranking stays the same.
So, how did this happen? Right from the start, your article was
used for the wrong purpose. (This was a hard lesson for me to
discover).
The right way to use articles to hike up your search engine
rankings.
1. Putting one of a kind articles on your website.
Articles made available for reprint by you, now have the possibility of being published on hundreds of other sites, which means, they no longer meet the requirements as one of a kind or unique content.
2. Feed the Spider
Look at this way, your articles are like crumbs dropped along a path.
When you publish your articles all over the web it’s like leaving a trail of food for someone to follow (the search engines in this case).
But where do you want the search engines to go as they follow the trail (food for the Spider)? BACK TO YOUR WEBSITE!
Back to your one of a kind content (such as a report, article you wrote just for your website.)
3. Keywords - Place keywords in your Resource Box As Anchor Text.
This is the important point. Place your keyword or keyphrase in
the anchor text of the article resource box that has a link
pointing back to your unique content.
What happens is you make hundreds of keyword links pointing back
to the your well optimized report on your website, and give your
pages a gigantic advantage over other websites.
Many times this alone is enough to take your Website to the top
of the search results, particularly with Google and MSN.
These tips are a few steps you need to get a high ranking for the keywords that you have chosen.
Cindy Warner owner of Christian Book Outlet, writes about Internet marketing and owning your own online business. Visit her site at:
http://www.christianbookoutlet.spreadtheword.com for more information about the Online Christian Book Business.
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Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like “work from home” and “home business” so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.
Instead of trying to compete with long established websites in the internet home business niche or high paying pay per click advertisers, this article suggests two ways you can think outside of the box and think of new keywords to promote your internet home business and its products.
Motivations and the internet business opportunity
It has been said that if you figure out someone’s motivations well enough, you can determine what he could do. Instead of hitting the “work at home” keyword when promoting your internet business opportunity, why not instead start thinking of reasons why people would join an internet home business. Reasons such as early retirement, starting part time income, quitting the rat race, getting out of debt come to mind. So if you target the reasons why someone would be interested in an internet business opportunity you are in effect targeting your actual online target audience.
So what you could do is write articles on these topics, optimize your websites to these topics with links to your internet home business which fit in with these motivations rather than the run of the mill work at home business websites.
Another way to generate more internet business signups is to hang out at website forums that discuss such things and offer some constructive advice and have a signature that leads to your internet home business website. If people trust your advice on the forums, they are more likely to trust the internet home business that you promote.
Solve health problems
Many internet home businesses have as their products health supplements. The reason for this is that such products are consumable and can be consumed monthly. As a result of this, nearly every internet home business owner selling vitamins either floods the Google Adwords with ads promoting vitamins or builds websites promoting vitamins.
One way around this problem is to find keywords targeting the problem rather than the solution. E.g. Heart attack if you are trying to promote antioxidants. Do some research into the area you are talking about and then either build a website that tells people more information about their health problems or advertise your product via Google Adwords as the solution to such a problem. Your competition may be significantly lower than if you had targeted “Vitamins” directly. So the lower the competition, the potential more money you might make with regards to product sales.
In conclusion, always aim to find these niches and once you do, spend time on Search Engine Optimization in addition to PayperClick advertising and you will find that in the longer run you will make more money online that you would have dreamed with your internet home business.
Joel Teo is the successful owner of several
successful internet business ventures.Click here to learn how you can
start your own successful internet business today.
http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy
On The Planet
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