Hosting plays a huge role in the success of a web development project. This is precisely why one has to make informed decisions when it comes to the choice of server. You need to analyze the benefits of every option as well as their drawbacks.
Dedicated servers can be a bit more expensive and this is probably one of the most important drawbacks that they have. After all, it’s impractical to spend hundreds of dollars for hosting solutions unless it’s really necessary.
Technically, dedicated servers do not have direct benefits as far as SEO is concerned. Search engine spiders do not really care nor do they bother to find out whether or not your website is on a dedicated server. However, there are a few indirect SEO advantages to using a dedicated server. For starters, there’s no need to worry about your website being in a ‘bad neighborhood.’ The thing with shared hosting is that thousands of websites are hosted on the same IP or server and you can’t really control the quality of the other websites that you’re sharing the space with.
For those who are particular with white hat SEO, reputation is important. A lot of webmasters are constantly on the lookout for the fastest way to attract clients. Because of this, it’s safe to assume that, of the thousands that are hosted in a server, a number of them would be ‘problematic.’ Even when you’re always following all the rules, you are still bound to pay for belonging to the wrong community.
And then there is the issue of page load speed. With shared hosting, this is usually compromised. Search engines are now particular with page load rates because they want to offer the best websites to their users. They want to improve user browsing experience.
All these are addressed by dedicated servers. With this system, you get full control and you are also assured of reliability and performance because you don’t have to share the server with other sites.
Permalink
Comments Off
If you have spent any time reading SEO blogs then you know most of them don’t have to much to say because almost everything they say has something to do with links. These blogs practice what is called “lazy SEO”, which ignores the most important principles of search engine optimization theory in favor of the least effective, least efficient way of practicing SEO: link building.
According to SEO theory, every Web site needs some links because links are the glue that binds the World Wide Web together. But because some search engines treat links as special factors in their ranking algorithms many people in the SEO community — rather than learn how to optimize for search the right way — just focus all their time and energy on acquiring links for Websites. If links were really the most important thing in SEO that would be all you need to do. But the truth is that there are many other things that are important to SEO and if you just build links you won’t maximize your potential.
The bad advice that comes out of the link building community includes some real humdingers. For example, some link building SEO blogs talk about PageRank Sculpting. They claimed for two years from 2007 through summer 2009 that they were running tests that proved PageRank Sculpting was helping Websites. The truth came out in June 2009 when Google told the SEO community to stop doing this because it was hurting a lot of sites. And yet even after Google said it had stopped the PageRank Sculpting from working over a year before, some of the link building SEOs still said that this was a good idea.
Another example of bad SEO advice is how some people who publish case studies and charts showing how much links influence search results don’t look at queries where search engine optimization has not been used to change the results. SEOs work with fewer than 1,000,000 queries but every month people search billions of times. All the search engines say that as many as 25% of all queries have never been seen before. So no one has used links to influence any of the millions of new queries. SEO link studies do not look at any of these new queries.
The best SEO advice you can find is based on solid SEO theory, which studies how search engines interact with the World Wide Web. SEO theory documents the reasons why some things work and some things don’t. By looking at the search optimization process scientifically rather than with guesswork and tricked out charts SEO theory teaches people how to improve their search results with reliable methods that won’t be undercut by the search engines.
Permalink
Comments Off
One of the most strategic aspects of any web campaign is how do I deliver the goods in the search engines like Google. How do I make my site to rank comfortably in Google, Microsoft’s Live or Yahoo?
One of the most critical aspects in doing winning in the search engines (given the basics suchlike outstanding content are in place) is catching links to your business. You can drive this a few different ways, some viewed positively by the engines and some not so favorably.
A trusty methods, that the serps think is okay is link building with articles.
Fundamentally this involves composing a thorough article, rather about something from your target market, and then posting it to a free article directory.
You really cannot afford to lowball the crucial nature of link building. If there is one point that means the most to the search engines, by and large, it is links. Fine, there are tons of other signals, for example the domain name, but you are kidding yourself if you believe you are going to be listed well, and easily found, if you do not cause any links.
Building links with articles is easy. It is something the search engines say is okay. And, it adds value to the web, by providing valuable content that might be interesting or useful to users. The real question is what are you waiting for?
Permalink
Comments Off
I hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague.
First off you don’t need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you’re not going to find many people doing this for you. DocMurdock will do this. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them. While we don’t guarantee more sales, we’ll get you people who want your product to come and look-see. If your sales message is clear, you’ll sell them. We help with this as well.
How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they’ll buy your product or service.
If you have an auto parts site and people show up looking to buy flowers…you’re sales will not increase. If you have flowers and they show up to buy flowers…you’re in the money. This is our objective. More sales for your company. More revenue. This is why we term what we do “Revenue Optimization” not Website Optimization. Kids optimize websites, and there are a lot of kids out there doing it. But…all the hits in the world are not going to increase your revenue, if they’re not from people searching for your product.
With us, your hit counter may actually go down. It’s not a bad thing, it just means that the people who are actually looking for your product or service are finally coming to your site. Another of our objectives is to increase the stay time of visitors. If they’re there for less than a minute…sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something.
Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free…there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand? Who are you using for branding and marketing? Check out www.howstudios.com for the best in the business. Howard Lim. Give him a call and tell him I referred you. He’s great, and what he will create for you will help your business convey an image of greatness, one that will sell your product quickly.
100,000 websites…MYTH. There are really only 5 to be concerned with. One of them is listed to the right; GOOGLE the others vary from time to time, but keep in mind MSN, YAHOO, ALEXA, DOGPILE as some primary candidates to submit your site to.
Good luck and may your website rise higher every day.
Michael Murdock
Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He’s been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com
Permalink
Comments Off
Who doesn’t want to get high rankings in the search engines. I’ve read everywhere and have been sold a bill of goods that writing and publishing your own articles get you to the top of the search engines.
Think this through with me.
You will see for yourself it’s not altogether true.
Let me paint a picture for you. . . You pick a keyword or
keyphrase and write an article using your keyword or keyphrase
that you think will rank well.
Next you submit your article to all the places you can submit
articles to, ezines, directories and article submission sites.
(I know what I’m talking about, because I did this very thing).
Wow! Your article gets published in many places, maybe hundreds.
Now you have hundreds of links pointing back to your main
site…But what I found to be true was my own site never shows up
in the top ten results for that specific keyword or keyphrase.
Rather, you discover that there are lots of other sites carrying
your article that out rank yours. You’ve lost a great opportunity to reach high rankings for your keyword or keyphrase.
What have I done wrong, you ask yourself. Why you just gave your
keyword filled article to possible people who compete with you
because they can publish your article on their website. They get
the high ranking and your ranking stays the same.
So, how did this happen? Right from the start, your article was
used for the wrong purpose. (This was a hard lesson for me to
discover).
The right way to use articles to hike up your search engine
rankings.
1. Putting one of a kind articles on your website.
Articles made available for reprint by you, now have the possibility of being published on hundreds of other sites, which means, they no longer meet the requirements as one of a kind or unique content.
2. Feed the Spider
Look at this way, your articles are like crumbs dropped along a path.
When you publish your articles all over the web it’s like leaving a trail of food for someone to follow (the search engines in this case).
But where do you want the search engines to go as they follow the trail (food for the Spider)? BACK TO YOUR WEBSITE!
Back to your one of a kind content (such as a report, article you wrote just for your website.)
3. Keywords – Place keywords in your Resource Box As Anchor Text.
This is the important point. Place your keyword or keyphrase in
the anchor text of the article resource box that has a link
pointing back to your unique content.
What happens is you make hundreds of keyword links pointing back
to the your well optimized report on your website, and give your
pages a gigantic advantage over other websites.
Many times this alone is enough to take your Website to the top
of the search results, particularly with Google and MSN.
These tips are a few steps you need to get a high ranking for the keywords that you have chosen.
Cindy Warner owner of Christian Book Outlet, writes about Internet marketing and owning your own online business. Visit her site at:
http://www.christianbookoutlet.spreadtheword.com for more information about the Online Christian Book Business.
Permalink
Comments Off
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like “work from home” and “home business” so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.
Instead of trying to compete with long established websites in the internet home business niche or high paying pay per click advertisers, this article suggests two ways you can think outside of the box and think of new keywords to promote your internet home business and its products.
Motivations and the internet business opportunity
It has been said that if you figure out someone’s motivations well enough, you can determine what he could do. Instead of hitting the “work at home” keyword when promoting your internet business opportunity, why not instead start thinking of reasons why people would join an internet home business. Reasons such as early retirement, starting part time income, quitting the rat race, getting out of debt come to mind. So if you target the reasons why someone would be interested in an internet business opportunity you are in effect targeting your actual online target audience.
So what you could do is write articles on these topics, optimize your websites to these topics with links to your internet home business which fit in with these motivations rather than the run of the mill work at home business websites.
Another way to generate more internet business signups is to hang out at website forums that discuss such things and offer some constructive advice and have a signature that leads to your internet home business website. If people trust your advice on the forums, they are more likely to trust the internet home business that you promote.
Solve health problems
Many internet home businesses have as their products health supplements. The reason for this is that such products are consumable and can be consumed monthly. As a result of this, nearly every internet home business owner selling vitamins either floods the Google Adwords with ads promoting vitamins or builds websites promoting vitamins.
One way around this problem is to find keywords targeting the problem rather than the solution. E.g. Heart attack if you are trying to promote antioxidants. Do some research into the area you are talking about and then either build a website that tells people more information about their health problems or advertise your product via Google Adwords as the solution to such a problem. Your competition may be significantly lower than if you had targeted “Vitamins” directly. So the lower the competition, the potential more money you might make with regards to product sales.
In conclusion, always aim to find these niches and once you do, spend time on Search Engine Optimization in addition to PayperClick advertising and you will find that in the longer run you will make more money online that you would have dreamed with your internet home business.
Joel Teo is the successful owner of several
successful internet business ventures.Click here to learn how you can
start your own successful internet business today.
http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy
On The Planet
Permalink
Comments Off
